Countdown widget on the Staffbase intranet: How to increase engagement and momentum internationally - JASP

Why time is an engagement booster

Many companies are familiar with the problem: employees know about important events and campaigns on the intranet, but participation remains low. The reason? Information alone does not create emotions - but expectations do. This is exactly where the Countdown widget on: It shows the time remaining until the event, creates urgency at a glance and thus activates the psychological effect „I must act!“.

Psychology of the countdown: why deadlines motivate

Short time increases motivation: Time limits promote faster decisions and more participation.
Visual trigger: A timer is a powerful eye-catcher - it's hard to ignore.
Emotional attachment: The closer the deadline approaches, the greater the anticipation and commitment.

The Staffbase intranet as a platform for digital employee experience

Staffbase is one of the leading cloud-based AI-native platforms for internal communication - scalable from the front desk to the production line, recognised multiple times as a „Leader“ in the Gartner Magic Quadrant. With cross-channel touchpoints (app, web, email, digital signage) and strong usability, Staffbase addresses the complex needs of international companies. The Widget Builder is available to optimally utilise these possibilities.

Widget Builder from JASP: Customised widgets in minutes - without coding

The Widget Builder from JASP is the central extension for your Staffbase intranet: companies can create dynamic and individual widgets without programming knowledge - ideal for personalising and optimising digital employee communication.

Your advantages:

Intuitive operation: Registration via company Staffbase URL, copy-paste integration into Staffbase Studio within minutes.
Wide range of applications: From time counters for events, product launches and training sessions to personalised greetings, departure times and info boxes.
Unlimited widget creation: As many widgets as you need, customisable at any time - both visually (CI, colours, logos) and functionally.
No IT effort: No development, no dependence on IT support - the editorial team works completely autonomously.

International success stories with countdown widget and widget builder

More and more international companies are using countdown widgets strategically:

Industrial companies: A central time counter on the homepage before product launches increased engagement by 30 % - and doubled the registration rate for launch events.
IT groups: Timers for internal competitions are rolled out globally - with a demonstrably larger number of participants and greater adherence to deadlines.
Financial service provider: Training courses are advertised internationally via countdown widgets in Staffbase. Result: Up to 90 % punctual attendance rates.
Global brands: Widget Builder is used to provide stakeholders in different countries with customised, multilingual timers and campaigns. Thanks to the simple operation, the widgets can be flexibly customised to local requirements.

Simple integration - step by step

Registration: Log in to Widget Builder with your company URL.
Widget design: Design the countdown individually (colours, content, logos).
Integration: Copy-paste the generated widget URL into Staffbase Studio.
Go-Live: Your countdown widget is visible to all employees internationally in just a few minutes - on the app & web.

Support, inspiration galleries and video guides make the first steps even easier.

Best practices for maximum reach

Place the countdown widget prominently on the start page or in the newsfeed of your Staffbase intranet.
Combine the timer with call-to-action elements such as „Register now“ or surveys.
Use the flexibility for different target groups and make sure that the widget is mobile and accessible.

Why act now?

Every day without engagement is a missed opportunity. With countdown widgets and the Widget Builder from JASP, you can turn your Staffbase intranet into a modern, international engagement hub - measurably more effective, completely without development effort.

Find out more and test directly:

Request a demo on Widget Builder by JASP - The extension for your Staffbase intranet. Customised, dynamic widgets. Developed with love by JASP.

Time for lively internal communication!